How to choose the best domain name for your blog or a company?
Do you know that feeling, when you get an awesome idea, plan out the entire project in your head and you can see exactly how you will succeed with this project. And then the first challenge comes across – what on god’s earth is the best possible pick for my domain name!?
You get a couple of ideas, you’re not sure about which one is the best and the one you prefer might be already taken. We’ve all been there and I’ll admit, even for this project, I’ve spent many days contemplating about the best option for my blog name.
And you know what, choosing the domain for the project that you care about so much, shouldn’t be too easy and quick. After all, the domain name may be the first information that people get to see about your company or project. And we all know how important the first impression is. Just remember how it is when you are trying to impress a girl or a boy that you don’t know – you will do everything to make the first impression as perfect as possible. Then you will probably get nervous and make a mess out of it but…hey, we’re not here to talk about that.
Anyways, I made a research after and came up with 6 rules for choosing a domain name as it plays a significant role in SEO and user experience.
6 rules for selecting the best domain name for your project!
01If you’re making a website for a company or a product, it’s probably the best to name the domain like your company or brand. It will be more memorable and it will not confuse your visitors. First rule of SEO, don’t sacrifice user experience for SEO. If you don’t have a brand, it’s usually good to make the domain sound like a brand.
02Make it easy to read, pronounce and remember. The more fluently you can pronounce and read the domain name, the more people will remember it.That’s crucial.
03Shorter is usually better. Shorter domains will be displayed in the search results page in full, while longer domains may get cut off. It’s also easier to type and most of the time, easier to remember. However, don’t sacrifice pronounceability just for the domain to be shorter.
04TLD extensions – .com, .net., .co … choose those that are most natural, know and credible. In my opinion, for a big majority of projects, .com is still the best possible domain. The users are accustomed to it, it’s the easiest to remember and it’s the most recognized domain extensions. If you business is local, however, you can also choose the TLD based on that – if you’re working in Germany for example, .de is a great choice. There are also many new domain extensions available since the last year and if you have a specific target audience, for example, or if your website is very specialized, new domain names like .marketing or .guitar are fine as well. But generally, .com is the way to go, or even .net, .co, or your country based domain name.
05If it’s natural and intuitive to include a keyword in your domain name, do it, but don’t put focus on including the exact keyword phrase in the domain name. Back in the days, having an exact match with your domain and keyword, used to be a big boost in rankings. But nowadays, it’s not – it even has some negative associations. However, if you include a keyword in your domain, it may help your users to immediately see what your website is about, which is a plus. For example, Hotmail – it mentions mail in the domain name, which makes it easier to immediately see, that this site has something to do with mail. However, factors that I’ve mentioned before, are more important than this one – just look at Google, Amazon, Youtube, Facebook and so on – none of them has any keywords in their domain.
06This might be the most important rule – YOU MUST LIKE IT. If it checks all of the other boxes, but you somehow don’t like it that much, it’s a wrong choice. You will say the domain name and see it hundreds of time, pretty much every day. You have to be able to talk about it with pride and with joy. And you won’t be able to do that if you don’t stand behind the domain name 100%.
The most important rule for choosing the best domain name – you must like it!
That’s it – apply these 6 rules, be creative, use a bit of common logic and you will select a perfect domain name, that you will be able to build upon greatly. It will represent you and your project and you will be damn proud of it.
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