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Home  /  Digital marketing   /  Blogging   /  Which came first – a chicken or an egg? A blog or social media profiles for the blog?

Which came first – a chicken or an egg? A blog or social media profiles for the blog?

Social media profiles or blog first?

If you are reading this post, you want to know one of the two things:

    • You actually want to know what was first – the chicken or the egg.
    • You want to know, whether you should create social media profiles before the blog, or not.

Worry not, I’m here to answer both!

What Came First, the Chicken or the Egg?

Well, to be honest, I’m not chickens or eggs expert. But I got you covered – I found a great video from ASAP Science, that will tell an explain you just that.

Fascinating, isn’t it?

 

Now, to the blogging part of this post.

Should you create social media profiles for your blog before you publish your blog?

Let’s be honest – when trying to launch a blog, there is a lot of work to be done, especially if you try to do it by yourself, like I am right now. This is a question that I wanted answered in the first days after I decided that I will start this blog. There was so much work to be done – choose a domain name, choose a theme for your website, register your domain, design your website, create tons of tons of content for your upcoming blog, design a logo, do the necessary SEO before launching your blog, have email automation ready, do … I think you get my point and can very much relate to what I’m saying if you’re in the process of starting a blog right now.

So, one question I wanted to be answered was – should I just focus on building a website and launching it or should I create my social media profiles first. And should I post regularly on them?

Well, I went through this phase so now I am pretty confident, that I have the right answer for you and it goes like:

Create your social media profiles before you publish your blog!

I have a pretty strong opinion about this one. I believe that you should always (or at least in 98 %) create your social media profiles before you publish your blog. Why is that, you ask? Well, let me tell you.

On the day that you will publish your blog, should be a big day for you. You have put a lot of hard work into building this blog, you took care of million things, you had to sacrifice hours and hours of your free time in order to deliver this amazing content for your followers. So now, you want to hear the feedback from the World Wide Web, see what they think about your blog, feel some gratitude for working this much for free, see your subscriber list grow and all the other good stuff. Well, guess what, unless you are a celebrity (or unless if you have a looot of money to throw into advertising), almost no one, outside of your family, friends and colleagues, will know about your awesome blog. What a bummer, right? That can quickly destroy your motivation as you may start to wonder if you’re not doing enough or doing something wrong and whether it is all worth it.

But worry not, there is a way to prevent this from happening and I am here to teach you how.
By creating social media profiles and posting regularly, you can gain followers, subscribers and traffic to your website even before you publish your blog. Even better, you can get hundreds of view on your blog on your very first day!

STEP 1

Determine which social media profiles you want / need to use and create the profiles.

When deciding on which social media platforms should you use, generally “the more, the better” rule applies. But be real with yourself, because you don’t want to spread yourself too thinly because that will be counter-productive and it may even kill your motivation. So be realistic – how many social media profiles will you be able to update at least somehow regularly?

For me, I wanted to go with Facebook, Instagram, Snapchat, Google+, Twitter, Pinterest, LinkedIn. But I knew that I had a lot on my plate even without the social media, so I realized it wouldn’t be realistic for me to use all of the platforms regularly. So I chose:

 

I picked these because I know I can get a lot of value out of them and bring a lot of visitors to my website if I use them correctly and post often enough. Instagram and Facebook are the obvious ones, but Google+ and Pinterest are also undervalued opportunities for bloggers right now.

STEP 2

Create a coming soon landing page and connect it with your social media profiles.

In addition to the social media profiles, you should also give them a place to go to, after they notice you in the social media. That’s why you should create a coming soon landing page. Don’t worry, it doesn’t need to be anything too fancy and you can set it up in less than an hour.
All you need to do is make sure, that it contains all of the following elements:

      • Description of the blog – tell them what can they expect from this blog when it goes live.
      • Links to all of your social media profiles.
      • Option to subscribe to your blog. You want to start building your e-mail list as fast as possible because you want to be able to notify your followers when you publish your blog and later on about your new blog posts. And it’s almost free (it can be completely free).
      • Tell them when they can expect the blog to go live.

This is the landing page that I’ve put together for this blog.
Publishing a simple landing page is a great way to gain subscribers before you even publish your blog!

I made it in about half an hour, with a help of this free plugin, which you are welcome to use yourself, I can highly recommend it: https://wordpress.org/plugins/igniteup/

STEP 3

Be active on social media, engage with community and gain followers.

This is the step that a lot of people don’t take seriously enough – just creating the profiles won’t do anything, you have to use them.

01Post regularly, post useful content – provide value to your followers and most importantly, use the social media for what they are meant – to interact with the community.

02Invite your friends and family members to follow you, to increase your following in the beginning. This can be really valuable as you will look more professional and serious if you have more followers and other people will be more inclined to follow you.
And if those people you know want to share your blog, that is worth a ton as well.

03Whatever your blog is about, find people that talking about the same topic and interact with them – give them your opinion about the topic, give them advice, etc. Let me give you an example – for my Instagram profile, I used Instagram search to look for people talking about #blogging for example. I saw an interesting post by someone, liked it and commented it, for example:”That’s a great post, @whoeverthatwas! I agree with your perspective and I came across a great tool that helps me with the execution – XY tool. Feel free to check it out!”. That way you will be honest, you will build relationship and you will not be intrusive in any way. But people will notice you and if they will like what you are doing, they will follow you – because they want so, not because you told them so.

And that, in my opinion, is the most honest and correct way to gain new followers. It’s also completely free and it depends only on you and on the amount of work you’re willing to put in.

So, the egg came first. Egg being the social media profiles. Do you agree? I hope you learned something from this post and I wish you all the best with your new blog. If you want some more, personalized help with starting your blog, send me your question here: https://trytoblog.com/ask-me-anything/

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